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	<title>Tradeshow Startup</title>
	<link>http://www.tradeshowstartup.com</link>
	<description>Lessons From the Launch of Tradeshows &#38;  Internet Media</description>
	<lastBuildDate>Mon, 12 Oct 2009 13:30:20 +0000</lastBuildDate>
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		<title>Yes, There are Still Great Conferences</title>
		<description><![CDATA[The &#8220;death of all conferences and tradeshows&#8221; talk always annoys me so I&#8217;m always glad to see favorable posts about conferences.  The Minnesota Interactive Marketing Association had one recently that blew the socks off their keynote speaker.
No amount of online social media will ever replace the in-person event. It will certainly help that event [...]]]></description>
		<link>http://www.tradeshowstartup.com/2009/10/12/yes-there-are-still-great-conferences/</link>
			</item>
	<item>
		<title>Last MacWorld Expo for Apple</title>
		<description><![CDATA[No Jobs keynote this year either. Not sure how to react to this news: 
http://www.apple.com/pr/library/2008/12/16macworld.html.
More later&#8230;
Update:  After giving this a few minutes to sink in, my general feeling is:  This is a terrible idea for two reasons:
1) Apple gets a tremendous amount of press around MacWorld and dropping out of the show assumes [...]]]></description>
		<link>http://www.tradeshowstartup.com/2008/12/16/last-macworld-expo-for-apple/</link>
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		<title>Even $137,500 Can&#8217;t Guarantee Conference Internet</title>
		<description><![CDATA[Le Web, the annual Internet trade show and conference in Paris spent $137,500 (100,000 Euros) trying to get a stable connection for their speakers, attendees and press room without luck.
This continues to be a major problem for show organizers.  I&#8217;ve ranted about this so much I&#8217;m not sure I have anything left.
Current solutions simply [...]]]></description>
		<link>http://www.tradeshowstartup.com/2008/12/16/even-137500-cant-guarantee-conference-internet/</link>
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		<title>We&#8217;ve Sold New Media Expo</title>
		<description><![CDATA[I&#8217;ve posted about this on my personal blog, but I thought I&#8217;d also post here about the business side of the transaction for the organizers who read TradeshowStartup.com.
Deciding if it was time to sell this particular event wasn&#8217;t tough.  One thing that I know about myself very well is that I love to start [...]]]></description>
		<link>http://www.tradeshowstartup.com/2008/12/10/weve-sold-new-media-expo/</link>
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		<title>Leech Marketing Labeled as &#8220;Creative&#8221; and &#8220;Guerilla&#8221;</title>
		<description><![CDATA[Leech marketing has been an issue for event marketers forever.  There&#8217;s a serious perception problem out there because posts like this that tout that &#8220;You, too, can get edge on the cheap&#8221; are completely oblivious to the long-term ramifications of their actions.
One way to counter this thinking is to offer sponsorships at all budget [...]]]></description>
		<link>http://www.tradeshowstartup.com/2008/08/31/leech-marketing-labeled-as-creative-and-guerilla/</link>
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		<title>Digital Life Expo postponed</title>
		<description><![CDATA[This one caught me by surprise.  Digital Life has been postponed.  This show was an enormous undertaking and it makes sense that a general consumer event at Javits would have a tough time in a sluggish economy.
The show came out of the gate in a huge way a few years ago, but I&#8217;ll [...]]]></description>
		<link>http://www.tradeshowstartup.com/2008/08/27/digital-life-expo-postponed/</link>
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		<title>5 Reasons Why I&#8217;m Thinking About Quitting The Tradeshow Business</title>
		<description><![CDATA[The tradeshow business can be a fantastic venture.  When you get it right in an industry that really needs the event, you can make a lot of money and at the same time help move an industry forward by bringing all the parties together to talk. That&#8217;s the good part.  The fun part. [...]]]></description>
		<link>http://www.tradeshowstartup.com/2008/08/19/5-reasons-why-im-thinking-about-quitting-the-tradeshow-business/</link>
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		<title>There Really IS A Conference For Everything</title>
		<description><![CDATA[Did you know the first International Scent Marketing Conference was this week?
Now that&#8217;s niche!
Here&#8217;s some video clips from Ad Age.
]]></description>
		<link>http://www.tradeshowstartup.com/2008/07/03/there-really-is-a-conference-for-everything/</link>
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		<title>Holding A Convention over 4th of July</title>
		<description><![CDATA[Anime Expo is the largest convention in the USA for the Japanese animation industry.  I happened across their website by accident when I read their convention started today (on July 3).  Surely that must be a mistake I thought to myself.
But nope &#8211; their convention is July 3-6 over the holiday weekend.  [...]]]></description>
		<link>http://www.tradeshowstartup.com/2008/07/03/holding-a-convention-over-4th-of-july/</link>
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		<title>The Backlash Begins</title>
		<description><![CDATA[I had a feeling that the heavy emphasis on live broadcasting, twittering and blogging during conferences would have a downside.
One attendee has had it and I can understand why.
Even the best social networking tools have their limits.  And that limit seems to be reached when, instead of networking and speaking to the people in [...]]]></description>
		<link>http://www.tradeshowstartup.com/2008/06/24/the-backlash-begins/</link>
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