Comments on: Leech Marketing Labeled as “Creative” and “Guerilla” http://www.tradeshowstartup.com/2008/08/31/leech-marketing-labeled-as-creative-and-guerilla/ Lessons From the Launch of Tradeshows & Internet Media Wed, 07 Jan 2009 14:03:36 +0000 http://wordpress.org/?v=2.6.5 By: Alex w/ Catalyst http://www.tradeshowstartup.com/2008/08/31/leech-marketing-labeled-as-creative-and-guerilla/#comment-48460 Alex w/ Catalyst Tue, 06 Jan 2009 20:38:28 +0000 http://www.tradeshowstartup.com/?p=246#comment-48460 Was it a creative idea? Yes. Was there excitement? Was it effective? Yes. Yes. The disagreement is what happens if EVERYONE were to do this at trade shows. It would be pure anarchy, a marketing circus that might not end as we might imagine in the idealist guerrilla marketers' world. Working for a tradeshow company, I'm actually NOT a huge fan of the regulations and expense that many of the convention halls today. There are plenty of creative things you can do, however, to have a cost-effective trade show experience. The spirit of this story is rich, but by the same token that we can't ALL act this way, NOT EVERYONE WILL. I think the lesson is, start thinking of guerrilla tactics in terms of trade shows. Beyond that, there isn't anything really fresh about the linked article. What's this "Spacebook" you speak of? Was it a creative idea? Yes.

Was there excitement? Was it effective? Yes. Yes.

The disagreement is what happens if EVERYONE were to do this at trade shows. It would be pure anarchy, a marketing circus that might not end as we might imagine in the idealist guerrilla marketers’ world.

Working for a tradeshow company, I’m actually NOT a huge fan of the regulations and expense that many of the convention halls today. There are plenty of creative things you can do, however, to have a cost-effective trade show experience. The spirit of this story is rich, but by the same token that we can’t ALL act this way, NOT EVERYONE WILL. I think the lesson is, start thinking of guerrilla tactics in terms of trade shows.

Beyond that, there isn’t anything really fresh about the linked article. What’s this “Spacebook” you speak of?

]]> By: Recent Links Tagged With "tradeshow" - JabberTags http://www.tradeshowstartup.com/2008/08/31/leech-marketing-labeled-as-creative-and-guerilla/#comment-42561 Recent Links Tagged With "tradeshow" - JabberTags Sat, 01 Nov 2008 12:04:36 +0000 http://www.tradeshowstartup.com/?p=246#comment-42561 [...] public links >> tradeshow Leech Marketing Labeled as “Creative” and “Guerilla” Saved by geidsvig on Fri 31-10-2008 Comment on California Resource Recovery Association 2007 ... [...] [...] public links >> tradeshow Leech Marketing Labeled as “Creative” and “Guerilla” Saved by geidsvig on Fri 31-10-2008 Comment on California Resource Recovery Association 2007 … [...]

]]> By: Alex Williams http://www.tradeshowstartup.com/2008/08/31/leech-marketing-labeled-as-creative-and-guerilla/#comment-39223 Alex Williams Wed, 03 Sep 2008 20:21:47 +0000 http://www.tradeshowstartup.com/?p=246#comment-39223 Hi, Tim - I appreciate your point of view. Chris and Ponzi do a great job with their events. It's a reason why in large part we did the road trip to Gnomedex. We wanted to get people to Gnomedex and provide a way for attendees to see Gnomedex in even higher regard than they already did. Chris and Ponzi greeted the Gnomedex bus upon our arrival. We took attenedees out after the end of the sessions on the first day. We came back and went directly to the Gnomedex party. We were mindful of returning to allow more than plenty of time to enjoy the Gnomedex festivities. The people on the bus loved it. They were all Gnomedex attendees. They said they got more out of the event than they ever expected. We did not interfere with any of the sessions. There was no tailgate party. We took people up on the bus from Portland, had a little field trip during the conference free time and drove the attendees home. I see your perspective but I think there is a distinction between "leech" marketing and activities that celebrate the show in the main tent. Our goal was to enhance Gnomedex, create new connections and embark upon a journey that was memorable for all. Hi, Tim - I appreciate your point of view. Chris and Ponzi do a great job with their events. It’s a reason why in large part we did the road trip to Gnomedex. We wanted to get people to Gnomedex and provide a way for attendees to see Gnomedex in even higher regard than they already did. Chris and Ponzi greeted the Gnomedex bus upon our arrival. We took attenedees out after the end of the sessions on the first day. We came back and went directly to the Gnomedex party. We were mindful of returning to allow more than plenty of time to enjoy the Gnomedex festivities. The people on the bus loved it. They were all Gnomedex attendees. They said they got more out of the event than they ever expected. We did not interfere with any of the sessions. There was no tailgate party. We took people up on the bus from Portland, had a little field trip during the conference free time and drove the attendees home.

I see your perspective but I think there is a distinction between “leech” marketing and activities that celebrate the show in the main tent. Our goal was to enhance Gnomedex, create new connections and embark upon a journey that was memorable for all.

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