Archive for August 31st, 2008

Aug 31 2008 - Leech Marketing Labeled as “Creative” and “Guerilla”

Leech marketing has been an issue for event marketers forever. There’s a serious perception problem out there because posts like this that tout that “You, too, can get edge on the cheap” are completely oblivious to the long-term ramifications of their actions.
One way to counter this thinking is to offer sponsorships at all budget [...]

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