Interesting article in the Wall Street Journal today about how the South By Southwest event is dealing with the flood of outside parties.

It’s a difficult balance. You want attendees to have a lot of reasons to attend. Yet if more and more dollars go to the outside event sponsorships instead of to the main event itself, there will cease to be a reason to put on a main event and therefore all the outside parties will cease to happen as well.

It’s a vicious cycle…