Comments on: Jumping the Gun When Announcing a Sponsor http://www.tradeshowstartup.com/2007/08/31/jumping-the-gun-when-announcing-a-sponsor/ Lessons From the Launch of Tradeshows & Internet Media Sat, 22 Nov 2008 13:23:34 +0000 http://wordpress.org/?v=2.6.2 By: Announcing A Sponsor of Your Conference - Chicken or Egg? | Convention Insider http://www.tradeshowstartup.com/2007/08/31/jumping-the-gun-when-announcing-a-sponsor/#comment-16261 Announcing A Sponsor of Your Conference - Chicken or Egg? | Convention Insider Tue, 04 Sep 2007 07:35:21 +0000 http://www.tradeshowstartup.com/2007/08/31/jumping-the-gun-when-announcing-a-sponsor/#comment-16261 [...] Bourquin has a great post over at Tradeshow Startup about announcing a sponsor of your conference, tradeshow or convention.  As Tim stated in his post: Everyone who has ever [...] [...] Bourquin has a great post over at Tradeshow Startup about announcing a sponsor of your conference, tradeshow or convention.  As Tim stated in his post: Everyone who has ever [...]

]]> By: John C. Havens http://www.tradeshowstartup.com/2007/08/31/jumping-the-gun-when-announcing-a-sponsor/#comment-15970 John C. Havens Fri, 31 Aug 2007 20:03:13 +0000 http://www.tradeshowstartup.com/2007/08/31/jumping-the-gun-when-announcing-a-sponsor/#comment-15970 Great post, Tim and YES to getting written approval before putting up any sposor information. There were many times with PodCamp NYC I wanted to put up sponsor information to help get more folks signed on, but until I got at least an email stating in clear terms that I could say they were sponsoring I held off. I'd rather have an event that doesn't have any sponsors (or appear to) than have an event with people who aren't sponsors and are litigating. Another point here I'd like to point out is it's vital to remember sponsors are actually partners in your event. They're not just people to milk for money or post their logo to make yourself feel validated. If they're giving you money they ostensibly believe in your event (or at least that it will make them look good by sponsoring) so why not (crazy thought) double check with them during the process of their sponsorship and treat them like a client for your business? That's really what they are. And my great hope is that anyone who sponsored PodCampNYC last year will sponsor this year again because they had a great time and felt well taken care of, as well as seeing real ROI on the actual money they gave. Great post, Tim and YES to getting written approval before putting up any sposor information. There were many times with PodCamp NYC I wanted to put up sponsor information to help get more folks signed on, but until I got at least an email stating in clear terms that I could say they were sponsoring I held off. I’d rather have an event that doesn’t have any sponsors (or appear to) than have an event with people who aren’t sponsors and are litigating.

Another point here I’d like to point out is it’s vital to remember sponsors are actually partners in your event. They’re not just people to milk for money or post their logo to make yourself feel validated. If they’re giving you money they ostensibly believe in your event (or at least that it will make them look good by sponsoring) so why not (crazy thought) double check with them during the process of their sponsorship and treat them like a client for your business? That’s really what they are. And my great hope is that anyone who sponsored PodCampNYC last year will sponsor this year again because they had a great time and felt well taken care of, as well as seeing real ROI on the actual money they gave.

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