Comments on: Why CPM is Broken and The Tradeshow Connection http://www.tradeshowstartup.com/2007/05/23/why-cpm-is-broken-and-the-tradeshow-connection/ Lessons From the Launch of Tradeshows & Internet Media Fri, 29 Aug 2008 06:24:16 +0000 http://wordpress.org/?v=2.6 By: Exhibit Deal Displays http://www.tradeshowstartup.com/2007/05/23/why-cpm-is-broken-and-the-tradeshow-connection/#comment-25249 Exhibit Deal Displays Tue, 08 Jan 2008 16:09:00 +0000 http://www.tradeshowstartup.com/2007/05/23/why-cpm-is-broken-and-the-tradeshow-connection/#comment-25249 Well said, Tim. Higher conversion is also the reward of niche marketing in any forum, be it trade shows or the internet. Why waste money on 99% of the people when only 1% will actually be your customers? Well said, Tim. Higher conversion is also the reward of niche marketing in any forum, be it trade shows or the internet. Why waste money on 99% of the people when only 1% will actually be your customers?

]]> By: Mark Barton http://www.tradeshowstartup.com/2007/05/23/why-cpm-is-broken-and-the-tradeshow-connection/#comment-24627 Mark Barton Sat, 29 Dec 2007 06:41:58 +0000 http://www.tradeshowstartup.com/2007/05/23/why-cpm-is-broken-and-the-tradeshow-connection/#comment-24627 I would have to agree with you in general for exhibitors who have an indepth knowledge of their customer market. I have found that the larger shows with broader markets may be beneficial to companies or products new to their market. They provide potential customers from many niches and provide exposure to markets that exhibitors may not be aware of. I would have to agree with you in general for exhibitors who have an indepth knowledge of their customer market. I have found that the larger shows with broader markets may be beneficial to companies or products new to their market. They provide potential customers from many niches and provide exposure to markets that exhibitors may not be aware of.

]]> By: ELDS, INC http://www.tradeshowstartup.com/2007/05/23/why-cpm-is-broken-and-the-tradeshow-connection/#comment-23575 ELDS, INC Sun, 16 Dec 2007 07:07:24 +0000 http://www.tradeshowstartup.com/2007/05/23/why-cpm-is-broken-and-the-tradeshow-connection/#comment-23575 Tim, great post, Its always great to find a trade show which is targeted to your specific product or services as oppose to one that only covers many different services or products. The overall audience will be smaller for a targeted show or event, but your overall return will be much better. It is always best to sell to a targeted audience. Dexter http://www.eldsusa.com Tim, great post, Its always great to find a trade show which is targeted to your specific product or services as oppose to one that only covers many different services or products. The overall audience will be smaller for a targeted show or event, but your overall return will be much better. It is always best to sell to a targeted audience.

Dexter
http://www.eldsusa.com

]]> By: Pinnacle Trade Show Displays http://www.tradeshowstartup.com/2007/05/23/why-cpm-is-broken-and-the-tradeshow-connection/#comment-18980 Pinnacle Trade Show Displays Fri, 26 Oct 2007 20:43:37 +0000 http://www.tradeshowstartup.com/2007/05/23/why-cpm-is-broken-and-the-tradeshow-connection/#comment-18980 Tim, good post, and a good reminder that a degree in business should include several course in statistics. I would much rather pay $10,000 to exhibit at a "niche" trade show with only 1,000 attendees (of which 70% are true prospects) than save money and pay $5,000 to exhibit at a general trade show with 10,000 attendees (but only 3% are legitimate prospects). At the first show I would have 700 prospects (at $14 each), and at the second show I would have 300 (at $17). Yes, the prices are close, but at the second show my time would be burned up sorting through the 97% of attendees that are not prospects!) Niche marketing economics and rules apply not only to trade shows, but internet marketing as well. Target, Target, Target! Steve, Pinnacle Trade Show Displays PS. Shout out to Evan and Mike! :-) Tim, good post, and a good reminder that a degree in business should include several course in statistics. I would much rather pay $10,000 to exhibit at a “niche” trade show with only 1,000 attendees (of which 70% are true prospects) than save money and pay $5,000 to exhibit at a general trade show with 10,000 attendees (but only 3% are legitimate prospects). At the first show I would have 700 prospects (at $14 each), and at the second show I would have 300 (at $17). Yes, the prices are close, but at the second show my time would be burned up sorting through the 97% of attendees that are not prospects!) Niche marketing economics and rules apply not only to trade shows, but internet marketing as well. Target, Target, Target!
Steve, Pinnacle Trade Show Displays
PS. Shout out to Evan and Mike! :-)

]]> By: Impact Trade Show Displays http://www.tradeshowstartup.com/2007/05/23/why-cpm-is-broken-and-the-tradeshow-connection/#comment-13407 Impact Trade Show Displays Wed, 25 Jul 2007 18:05:11 +0000 http://www.tradeshowstartup.com/2007/05/23/why-cpm-is-broken-and-the-tradeshow-connection/#comment-13407 To further Evan's point, I've been exhibiting at shows for over 25 years and have found that targetted shows generally provide higher "bang for the buck" -- however you need to plan to do more of the smaller shows per year and scale down your booth as well in order to secure the same number of quality prospects. So instead of 1 big annual show we would generally do 4 regional shows and a few tabletop shows with a single sales rep. --Mike W President Impact Displays http://www.impact-displays.com To further Evan’s point, I’ve been exhibiting at shows for over 25 years and have found that targetted shows generally provide higher “bang for the buck” — however you need to plan to do more of the smaller shows per year and scale down your booth as well in order to secure the same number of quality prospects. So instead of 1 big annual show we would generally do 4 regional shows and a few tabletop shows with a single sales rep.
–Mike W
President
Impact Displays
http://www.impact-displays.com

]]> By: A Smash Hit! Trade Show Displays http://www.tradeshowstartup.com/2007/05/23/why-cpm-is-broken-and-the-tradeshow-connection/#comment-12234 A Smash Hit! Trade Show Displays Wed, 27 Jun 2007 18:01:34 +0000 http://www.tradeshowstartup.com/2007/05/23/why-cpm-is-broken-and-the-tradeshow-connection/#comment-12234 I would agree with you on the point of why it costs the same to exhibit at Podcast and New Media Expo as it does to exhibit at NAB. Furthermore, the actual number of targeted attendees may be the same, but their focus may be completely different. Bigger isn't always better aka Quality over Quantity. The same applies to CPM. I would rather have a smaller but more effective campaign any day of the week. - Evan President A Smash Hit! Trade Show Displays http://www.smashhitdisplays.com I would agree with you on the point of why it costs the same to exhibit at Podcast and New Media Expo as it does to exhibit at NAB. Furthermore, the actual number of targeted attendees may be the same, but their focus may be completely different. Bigger isn’t always better aka Quality over Quantity. The same applies to CPM. I would rather have a smaller but more effective campaign any day of the week.
- Evan
President
A Smash Hit! Trade Show Displays
http://www.smashhitdisplays.com

]]> By: CPM Revisited | WebAnalysts.Info | Web Analytics | http://www.tradeshowstartup.com/2007/05/23/why-cpm-is-broken-and-the-tradeshow-connection/#comment-10747 CPM Revisited | WebAnalysts.Info | Web Analytics | Fri, 01 Jun 2007 11:57:42 +0000 http://www.tradeshowstartup.com/2007/05/23/why-cpm-is-broken-and-the-tradeshow-connection/#comment-10747 [...] On May 23rd Tim Bourquin wrote Why CPM is Broken and Paul Colligan chimed in that CPM Is Dead. [...] [...] On May 23rd Tim Bourquin wrote Why CPM is Broken and Paul Colligan chimed in that CPM Is Dead. [...]

]]> By: All Things On Demand » Blog Archive » the CPM issue http://www.tradeshowstartup.com/2007/05/23/why-cpm-is-broken-and-the-tradeshow-connection/#comment-10231 All Things On Demand » Blog Archive » the CPM issue Sat, 26 May 2007 14:13:23 +0000 http://www.tradeshowstartup.com/2007/05/23/why-cpm-is-broken-and-the-tradeshow-connection/#comment-10231 [...] Today on one of the blogs I following using my RSS Reader, I found a great post talking about the major issue about CPM, especially when talking about Podcasting. He linked to two things, an article that explains CPM and how it is designed for mass markets where only a small percentage of the consumers are potential customers, and this video below: [...] [...] Today on one of the blogs I following using my RSS Reader, I found a great post talking about the major issue about CPM, especially when talking about Podcasting. He linked to two things, an article that explains CPM and how it is designed for mass markets where only a small percentage of the consumers are potential customers, and this video below: [...]

]]> By: Jeff Hinz http://www.tradeshowstartup.com/2007/05/23/why-cpm-is-broken-and-the-tradeshow-connection/#comment-10121 Jeff Hinz Thu, 24 May 2007 20:50:57 +0000 http://www.tradeshowstartup.com/2007/05/23/why-cpm-is-broken-and-the-tradeshow-connection/#comment-10121 Tim, My apologies. Rather than use “yourself” collectively, (which was my intention, but can be misinterpreted) let me restate: “We, the podcasting community”, just need to do ourselves a favor and learn how to negotiate the way the rest of the world does." 20 years of offline/online media buying has taught me that. Cheers! Jeff Tim,

My apologies. Rather than use “yourself” collectively, (which was my intention, but can be misinterpreted) let me restate: “We, the podcasting community”, just need to do ourselves a favor and learn how to negotiate the way the rest of the world does.”

20 years of offline/online media buying has taught me that.

Cheers!

Jeff

]]> By: Tim Bourquin http://www.tradeshowstartup.com/2007/05/23/why-cpm-is-broken-and-the-tradeshow-connection/#comment-10102 Tim Bourquin Thu, 24 May 2007 14:28:39 +0000 http://www.tradeshowstartup.com/2007/05/23/why-cpm-is-broken-and-the-tradeshow-connection/#comment-10102 Jeff you know what they say about people who use insults to prove a point - they never had one. Why the animosity? Ask anyone who negotiates these things and they will tell you trying to get advertisers to compare audiences is challenging. The last line of your comment shows you have limited experience in this area. Jeff you know what they say about people who use insults to prove a point - they never had one.

Why the animosity? Ask anyone who negotiates these things and they will tell you trying to get advertisers to compare audiences is challenging.

The last line of your comment shows you have limited experience in this area.

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