In the past week, I’ve probably lost two exhibitors because I wouldn’t make a speaking spot quid pro quo for taking a booth at the show. It’s a very difficult decision, especially for a small company like ours, because every penny in revenue counts. But my belief is that if we take the stand [...]

I just returned from the NAB show in Las Vegas. On the first day I decided to run my own little unscientific experiment to see how many of the exhibitors who scanned my badge would follow up with me. Most articles say only about 20% of the leads actually get contacted after a [...]