I just finished reading Brett Alexander Lipeles “Professional Exhibit Manager’s Handbook.” Great stuff - I highly recommend this to anyone involved in the tradeshow industry.

I bought and read a copy because I wanted to be sure I could help my exhibitors save money at our shows and I learned a bunch. It’s now mandatory reading for all new hires at our small company because I want even the receptionist to be able to help an exhibitor figure out how to save money on drayage and setup.

We’ve had varying luck doing seminars on-site for exhibitors - but of course by the time they’re on-site it’s too late to make any changes for that year’s event. I’ll be referring all of our exhibitors to this book - I’m even considering buying a copy and including it with the booth space.