One of our exhibitors from Podcast and New Media Expo, Rogue Amoeba Software, has written a very good series of posts about his experiences exhibiting at Macworld Expo.

The posts are great for two reasons:

1) It’s a realistic look, from an exhibitor’s point of view, of the costs involved in a booth in terms of hard dollars, time, and personnel resources
2) It’s the perfect opportunity for me as a show organizer to see where I can help exhibitors get more out of their investment

Here’s Part 1, Part 2, Part 3, and Part 4.