http://www.tradeshowstartup.com/2006/06/27/the-changing-tradeshow-model/ Lessons From the Launch of Tradeshows & Internet Media Sat, 22 Nov 2008 15:09:34 +0000 http://wordpress.org/?v=2.6.2 http://www.tradeshowstartup.com/2006/06/27/the-changing-tradeshow-model/#comment-1193 Rich Fri, 30 Jun 2006 16:14:08 +0000 http://www.newmediastartup.com/?p=67#comment-1193 Tim, Great post and a great example of the challenge many shows face. At the end of the day, what you do isn't a "trade show". It's putting people together. You have an audience. This customer wants to reach that audience. There's a value for both of you. You know what the value is to him because of what they're willing to pay. What's the value to you? I don't think it's simply having them on the floor. The only person who would think that is Steven Hacker. With full recognition that posting takes time and energy away from your business (and recognizing that I myself have basically quit blogging about shows), I hope you post more. You're about the only interesting show blog out there. Tim,
Great post and a great example of the challenge many shows face.
At the end of the day, what you do isn’t a “trade show”. It’s putting people together. You have an audience. This customer wants to reach that audience. There’s a value for both of you. You know what the value is to him because of what they’re willing to pay. What’s the value to you?
I don’t think it’s simply having them on the floor. The only person who would think that is Steven Hacker.
With full recognition that posting takes time and energy away from your business (and recognizing that I myself have basically quit blogging about shows), I hope you post more. You’re about the only interesting show blog out there.

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