http://www.tradeshowstartup.com/2005/08/03/the-tradeshow-experience/ Lessons From the Launch of Tradeshows & Internet Media Sat, 22 Nov 2008 11:53:12 +0000 http://wordpress.org/?v=2.6.2 http://www.tradeshowstartup.com/2005/08/03/the-tradeshow-experience/#comment-28 Sue Pelletier Thu, 04 Aug 2005 15:04:10 +0000 http://www.tradeshowstartup.com/?p=42#comment-28 I think you're absolutely right about trying to make the show itself more experiential. The hard part is, how to do that, and do it well. From the shows I've been to lately anyway, very, very few are going this route, probably because they're afraid to take the risk. Please let us know how you inject more "experience" into the event itself, and how it plays with both exhibitors and attendees. I think you’re absolutely right about trying to make the show itself more experiential. The hard part is, how to do that, and do it well. From the shows I’ve been to lately anyway, very, very few are going this route, probably because they’re afraid to take the risk. Please let us know how you inject more “experience” into the event itself, and how it plays with both exhibitors and attendees.

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