Comments on: What Did I Just Do? http://www.tradeshowstartup.com/2005/06/10/what-did-i-just-do/ Lessons From the Launch of Tradeshows & Internet Media Sat, 22 Nov 2008 15:30:53 +0000 http://wordpress.org/?v=2.6.2 By: Tim Bourquin http://www.tradeshowstartup.com/2005/06/10/what-did-i-just-do/#comment-21 Tim Bourquin Fri, 10 Jun 2005 21:48:11 +0000 http://www.tradeshowstartup.com/?p=31#comment-21 That's the problem with this type of blog isn't it Rich - do I blog this or not - is a question I have to deal with EVERY SINGLE POST it seems. Do I blog that a big company turned me down to exhibit? Do I blog that a company that was exhibiting has pulled out? Transparency is sometimes ugly. But do I really have a choice if I want to do this blog? I don't think I do if I want this to be credible. You mentioned on one of your posts I think about taking less money from a client in hopes for the big payoff because of results - is that much different than this? Perhaps... This blogging stuff ain't easy. Tim That’s the problem with this type of blog isn’t it Rich - do I blog this or not - is a question I have to deal with EVERY SINGLE POST it seems. Do I blog that a big company turned me down to exhibit? Do I blog that a company that was exhibiting has pulled out?

Transparency is sometimes ugly. But do I really have a choice if I want to do this blog? I don’t think I do if I want this to be credible.

You mentioned on one of your posts I think about taking less money from a client in hopes for the big payoff because of results - is that much different than this? Perhaps…

This blogging stuff ain’t easy.

Tim

]]> By: Rich Westerfield http://www.tradeshowstartup.com/2005/06/10/what-did-i-just-do/#comment-20 Rich Westerfield Fri, 10 Jun 2005 21:18:33 +0000 http://www.tradeshowstartup.com/?p=31#comment-20 It wasn't a crazy idea until you posted it here. Now that it's possible the entire world of podcasting will know Julie got a special deal - what do you think the odds are everyone else will want the same deal? So, do I give you time to pull this post or just link to it now and get the snowball rolling? On the "no-pay show" idea, if you vertically integrated... maybe you could do it. As you're essentially disintermediating, you should be getting a decent cut of sales. So let's say you had a fully functional ecommerce site with your exhibitors products on it and you offered attendees (not exhibitors) an incentive to purchase from your site (some % of your cut of the sale), you could capture some of those "after the show" sales. Any exhibitor who doesn't make money for you gets cut out next year. Not the easiest thing to do, but it could work. Distributors wouldn't like it though. It wasn’t a crazy idea until you posted it here. Now that it’s possible the entire world of podcasting will know Julie got a special deal - what do you think the odds are everyone else will want the same deal?

So, do I give you time to pull this post or just link to it now and get the snowball rolling?

On the “no-pay show” idea, if you vertically integrated… maybe you could do it. As you’re essentially disintermediating, you should be getting a decent cut of sales. So let’s say you had a fully functional ecommerce site with your exhibitors products on it and you offered attendees (not exhibitors) an incentive to purchase from your site (some % of your cut of the sale), you could capture some of those “after the show” sales. Any exhibitor who doesn’t make money for you gets cut out next year. Not the easiest thing to do, but it could work. Distributors wouldn’t like it though.

]]>