After many months, it looks like a Platinum Sponsor is going to come on board. I hesitate to even mention it, lest I jinx the whole thing, but it is looking very good. I should be able to announce something next week. This sponsor will really go a long way to give [...]

I’ve used this example a few times before, but a launch event seems a lot like a bobsled race. You stand outside the sled and start pushing hard as hell. You push and run as fast as you can, getting as much momentum as possible until your team finally jumps into the sled [...]