Comments on: Exhibit Space Pricing http://www.tradeshowstartup.com/2005/05/26/exhibit-space-pricing/ Lessons From the Launch of Tradeshows & Internet Media Mon, 20 Jul 2009 14:59:32 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Rich Westerfield http://www.tradeshowstartup.com/2005/05/26/exhibit-space-pricing/comment-page-1/#comment-15 Rich Westerfield Fri, 27 May 2005 00:09:50 +0000 http://www.tradeshowstartup.com/?p=25#comment-15 Like you've said elsewhere, you're providing access - matchmaking, even - to these 2500 for the entire show cycle. I don't believe Digital Life did that. There's value in that. Then again, the issue of $30/sf as an obstacle may have more to do with a)being a first-year event b)exhibitors unable to do the math on how many sales will pay for their participation and whether they'll be profitable. To paraphrase Godin, figure out what story will resonate with your audience. I think you'll do OK. Like you’ve said elsewhere, you’re providing access – matchmaking, even – to these 2500 for the entire show cycle. I don’t believe Digital Life did that. There’s value in that.

Then again, the issue of $30/sf as an obstacle may have more to do with
a)being a first-year event
b)exhibitors unable to do the math on how many sales will pay for their participation and whether they’ll be profitable.

To paraphrase Godin, figure out what story will resonate with your audience. I think you’ll do OK.

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