Comments on: Under-promising and Over-delivering http://www.tradeshowstartup.com/2005/05/21/under-promising-and-over-delivering/ Lessons From the Launch of Tradeshows & Internet Media Sat, 22 Nov 2008 14:51:50 +0000 http://wordpress.org/?v=2.6.2 By: Rich Westerfield http://www.tradeshowstartup.com/2005/05/21/under-promising-and-over-delivering/#comment-13 Rich Westerfield Wed, 25 May 2005 01:36:39 +0000 http://www.tradeshowstartup.com/?p=23#comment-13 A million impressions sounds about right for a 2500 attendee tech show. Not that there's a formula. You might do better since you're in a "hot" field. Of course being in Ontario may require another quarter million impressions ;-) A million impressions sounds about right for a 2500 attendee tech show. Not that there’s a formula. You might do better since you’re in a “hot” field.

Of course being in Ontario may require another quarter million impressions ;-)

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