This is more of a rant than perhaps a lesson, but it’s been on my mind lately. When talking to prospective exhibitors and sponsors, I am honest and sincere about what the show will be like. It does me no good to get their money for one show, have them be unhappy, and [...]

There is a great deal of guesstimating that goes into a launch event and I am getting increasingly uncomfortable with guesstimating. Every potential exhibitor and attendee asks, “how many people will be there?” It’s a fair question, but to answer it truthfully, I have to explain myself when giving an answer. My [...]