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	<title>Comments on: Will Barter for Booth Space</title>
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	<description>Lessons From the Launch of Tradeshows &#38;  Internet Media</description>
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		<title>By: Rich Westerfield</title>
		<link>http://www.tradeshowstartup.com/2005/04/07/will-barter-for-booth-space/comment-page-1/#comment-6</link>
		<dc:creator>Rich Westerfield</dc:creator>
		<pubDate>Fri, 08 Apr 2005 20:11:44 +0000</pubDate>
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		<description>Nothing is cut and dried when it comes to barters, especially for launches.  That&#039;s why the best managers, tradeshow or otherwise, all have highly developed &#039;gut instinct&#039;.  If it feels right for the right reasons, then it should be considered.  But if you get a sense you&#039;re doing a barter for the wrong reason, backburner it until you feel better about it.

Meantime, should CalTech develop an algorithm for barters, we trust you&#039;ll share it with us.</description>
		<content:encoded><![CDATA[<p>Nothing is cut and dried when it comes to barters, especially for launches.  That&#8217;s why the best managers, tradeshow or otherwise, all have highly developed &#8216;gut instinct&#8217;.  If it feels right for the right reasons, then it should be considered.  But if you get a sense you&#8217;re doing a barter for the wrong reason, backburner it until you feel better about it.</p>
<p>Meantime, should CalTech develop an algorithm for barters, we trust you&#8217;ll share it with us.</p>
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