Evaluating barter deals is something I’ve always struggled with. As a launch event, I need to squeeze every penny possible from that exhibit hall while still providing fantastic, compelling value to the exhibitors and sponsors. I’ve had three or four calls in the past few days from companies that want to trade [...]
I’ve been thinking a lot lately about an offshoot of my Chicken or the Egg post from a few days ago. What is the best way to attract exhibitors to a launch show? Should one work hard to line up a marquis sponsor so that competitors and other industry players will come [...]
Most of the posts at Tradeshow Startup will focus specifically on the business of tradeshows. But along the way, I’m sure I’ll feel compelled to comment on business in general, like I do now.
In the past week, I’ve contacted four websites about advertising on their pages. In each case, I’ve either filled out [...]
