Black man dating white woman. Black woman dating white man….

Maybe not, but it will allow you to hire someone who does have the passion and knowledge you need to make it fly. While I think Rich is right (as usual), I do think that a show organizer who has 1 and 2 has a huge leg up on the “I’ll do anything for a buck” people, especially if you want it to keep going and growing. People can tell when you’re excited about something for its own sake, rather than just for the money you can make off it. There’s something infectious about genuine enthusiasm that can go a long way.

Good luck, and I look forward to following your blog as you go–you’re off to a great start! (Side note on your post below: I always liked “tradeshow” better, but our house style is to keep it as two separate words.)

I think your point is valid in some scenarios, particularly engineering and technology where there are strong opinion leaders and more of an ‘open source’ mentality that promotes sharing information for the greater good instead of trying to make a buck on it. Credibility is needed in those areas.

But there are plenty of other fields where the constituents just want to make a buck and are willing to follow anyone who can help them do so.